'We know the challenges the sporting sector have had and therefore we need to make sure any changes are proportionate.' 'We will also take into account the extremely difficult financial situation that many sports and organisations find themselves in now, as well as broadcasters, as a result of Covid. 'In terms of sport if there is evidence of harm coming from sponsorship and advertising, we will act,' he added. He now wants to 'pull our legal framework into the digital age'.